Currently, Google’s search engine uses the number of
incoming links to a page to determine where it appears in a search. Now, the
company is working on a new ranking system based on “truthfulness.” A site with
more “incorrect” facts would rank lower than a site that is deemed more
credible or trustworthy. It does this by tapping into its Knowledge Vault, a
database of “facts” that Google has pulled off the Internet. If a significant
majority of Internet sites agree on a statement, it is considered a reasonable
proxy for the truth. Pages that contain contradictory information are bumped
down the rankings—which means that anything “alternative” will, by definition, be ranked lower.
This could affect all kinds of issues—from GMO labeling, and
integrative approaches to medicine and supplement use, to any stance that
challenges mainstream orthodoxies, even when the challenge is thoroughly
grounded in the most recent or the most solid science. Write to Google and
explain how its Knowledge Vault will inadvertently censor research and
approaches that are at variance with the mainstream.
Please Don't Let Google's Search Engine Be Biased Against Natural Health!
Dear [Decision Maker],
Sincerely,[Your Name] [Your Address] [City, State ZIP]