Tell RJ Reynolds to Stay Out of the Bonneville Salt Flats
Camel Cigarettes, which is one of the most popular cigarette brands among kids, is coming to the Bonneville Salt Flats as part of their latest campaign to hook kids and young adults in Utah. And we think they should stay out!
This latest campaign is using the Bonneville Salt Flats and nine other places across the U.S. and exploiting the great things about them to addict new kids. And Camel said that starting in December and January they will sell special pack designs using the names and images of our cities – and they have actually told us to collect all ten!!
Camel says it’s been “at the wheel of some of the fastest driving machines of history,” and now it’s back at the Bonneville Salt Flats. Indeed, before Congress gave the FDA authority to regulate tobacco, Big Tobacco was a well entrenched sponsor of NASCAR and other sports. Just another strategy to hook the kids who watch motor sports on their deadly products! Tobacco use kills 1,156 people in Utah every year, and costs the state $663 million in healthcare costs and lost productivity.
This new campaign started out asking people to “guess” where the Camel would go. That is eerily similar to the children’s television game show Where in the World is Carmen Sandiego? and shows that we need to be vigilant because Big Tobacco is still trying to find ways to market their deadly products to kids.
Too many people in Utah have died from tobacco use, and more continue to smoke. Now Camel is exploiting the reputation of the Bonneville Salt Flats to sell more tobacco products. This has to stop.
Please write a letter to Daniel Delen, President of R.J. Reynolds, and tell them to get out of our town!
Dear [Decision Maker],
Sincerely,[Your Name] [Your Address] [City, State ZIP]
Contact us online or to find a local Lung Association in your community visit the In Your Community page or call 1 800 LUNGUSA.