You did it! Mattel cuts ties with rainforest destruction.
Our campaign to get Mattel, the world’s biggest toy company, to stop doing business with Asia Pulp & Paper (APP) has ended in a resounding victory. This is great news for Indonesian rainforests and the communities and wildlife that depend on them. But there’s more.
Mattel has not only instructed its suppliers to avoid wood and paper from companies involved in controversial forest destruction like APP, but also to increase the amount of recycled paper and wood certified by the Forest Stewardship Council (FSC) in their packaging.
But our work isn't done. Here in the U.S., APP is pushing its “Paseo” brand tissue products onto
store shelves across the country. To do so, they are counting on people
in the dark about the dirty secret behind their tissue products. But
you can help us change that.
Take action and tell major
U.S. retailers like Walmart and Kmart: “don’t sell rainforest
destruction – don’t sell Paseo tissue products!”