The Connected Nonprofit: How to prepare for the Next Generation of Giving a Pacific Northwest Summit!
Date: Thursday September 19th, 2019
Location: Seattle Goodwill - 700 Dearborn Pl S - Seattle, WA 98144 899 W 12th Ave, Vancouver, BC V5Z 1M9 [Map]
This is a free event. No registration fee is required.
THE START OF THE DAY: The Next Generation of Giving - Mastering the Big Picture
We'll start the day with a look at the new Next Generation of Giving Study in Canada along side The Digital Outlook Report on how Gen Z, Gen Y, Gen X, Boomer, and Civics use technology for social impact. What channels work best for each generation and how do you combine them for success? Mike Johnston and Maya Rabinovitch will kick it off by introducing participants to a Generation-Action-Plan (GAP) action plan and share a one-of-a-kind generational giving case study from Amnesty International!
They'll be joined by Gina Hall, Director of Philanthropy, Seattle Goodwill who will give participants a perspective on how Seattle Goodwill looks at generational giving.
FIRST SESSION: Precision Fundraising How Chatbots, Artificial Intelligence (AI), and Machine Learning can help you prepare for the Next Generation of Giving
Once we've looked at the generational trends that will influence your future fundraising, we'll investigate how machine learning and artificial intelligence will play a role in your success. This hands-on session from one of the world's foremost experts in AI and predictive fundraising will share his day-to-day experience at City of Hope in the United States.
He'll end his session for a simple to follow AI Action Plan for your office!
Our Presenter: Nathan Fay,AVP, Prospect Development, City of Hope, Los Angeles
SECOND SESSION: Omni-channel Fundraising: How the next generation of giving organizations need to use as many channels as possible and leverage technology to help make it happen!
An engaging muti-organizational journey that shows how introducing new channels, testing where channels are best partnered, investing in monthly giving; and leveraging measurable data and technology to bring them all together has helped give the Greater Vancouver Food Bank a better chance to increase revenue, acquire more donors, and speak to different generations more effectively.
Two presenters: Greg Douglas, Development Manager, Greater Vancouver Food Bank and Juliet Disparte, Senior Manager, Annual Giving, Fred Hutchinson Cancer Research Centre.
THIRD SESSION: Design Thinking and Personas: How next generation of giving organizations need to leverage persona development and design thinking to guide their next generation of giving
To reach any generation of supporter demands that an organization be internally organized with cross functional teams working effectively between channels and departments. Design Thinking and personas are the 'go to' strategy for preparing for an omni channel and more complex giving environment. This session not only presents a local case study from Peace Arch Hospital Foundation but will give participants a chance to break into groups and do your mapping!
Our Presenters Michael Johnston, hjc, and Jim Bindon, Director of Philanthropy, Peace Arch Hospital Foundation
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Please provide your contact information to reserve your seat for this morning workshop!
And for the first 50 people who sign up, they get a FREE COPY of Nathan Fay’s new best seller: Precision Prospect Development. But you have to show up to get your copy!!
In addition, Blackbaud is hosting an afternoon technology summit where you’ll get to explore CRM, fundraising and marketing tools and more! If you check off the box below when you sign up for the morning, you’ll also secure a place in their afternoon summit! More details on the content for the afternoon coming soon.