Each year I raise money for Living Beyond Breast Cancer, where I have worked for 18 years. Typically, I dedicate my fundraising to a group or individual. But 2020 is not a typical year, for any of us. COVID-19 has changed the rules of the game. We're all stretched and challenged in new ways.
Like most nonprofits, Living Beyond Breast Cancer has had to shift what we do. What our community needed yesterday is not what it needs today. Now, at this moment, they told us they need three things, and we've transformed everything we do to deliver:
- Financial support: Breast cancer is expensive. Now COVID-19 has people out of work, and losing health insurance. We're ramping up our grant program so we can award twice as many cash grants to help people eat, pay rent or mortgage, and keep on the lights.
- Trusted information: Within days of the shutdown, my inspiring colleagues developed videos, podcasts, and web pages that speak specifically to the experience of living with cancer during COVID-19. We're updating these every day.
- Connection: Within 2 weeks our amazing team expanded our closed Facebook groups, prepared our Helpline volunteers for a surge in callers, and reorganized our Conference on Metastatic Breast Cancer as a virtual event so our community can come together.