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Demand that Coca-Cola Commit to a Meaningful Animal Welfare Policy

Demand that Coca-Cola Commit to a Meaningful Animal Welfare Policy

Name: Demand that Coca-Cola Commit to a Meaningful Animal Welfare Policy.  

Rodeos are promoted as a celebration of the western cowboy tradition. In reality, they showcase animals that are abused for the sake of “entertainment” and profit. Rodeo events such as steer wrestling, bareback horse and bull riding, calf roping, and steer roping are detrimental to the animals’ health and well-being.

These normally docile animals are often physically provoked into displaying “wild” behavior for the entertainment of the crowd. Electrical prods, bucking straps and spurs–cruel devices that cause extreme pain–are used to achieve the desired performance. Rodeos are dangerous, and sometimes deadly, for both animals and humans. While the humans participating in rodeos voluntarily accept the danger, the animals have no choice. Animals exploited in rodeos are neither protected under the federal Animal Welfare Act nor under most state anti-cruelty laws.

These spectacles of cruelty could not exist without the funding provided by corporate sponsors. Many well-known companies, including Coca-Cola, Bank of the West and Coors, sponsor rodeos. Coca-Cola has one of the most egregious histories of sponsoring rodeos, changing its animal welfare policy at whim to ensure its continued ability to sponsor events that harm animals.

While Coca-Cola’s current animal welfare policy states it does not “typically” provide corporate-level sponsorship support to “any activities that harm animals,” its sponsorship history proves otherwise. Coca-Cola has been a proud premier sponsor of the Houston Livestock Show and Rodeo for 84 years. It has also been a recurrent sponsor of the Cheyenne Frontier Days Rodeo, which has been repeatedly exposed as being one of the most violent rodeos in the country. Additionally, Coca-Cola is a sponsor of Reno Rodeo, Pendleton Rodeo, Southern Miss Coca-Cola Classic Rodeo and California Rodeo Salinas, among countless others.

Please urge Coca-Cola to strengthen its animal welfare policy and permanently end its sponsorship of ALL rodeos. It is time for the global leader in the beverage industry to commit to a meaningful animal welfare policy that does not promote animal cruelty.

  

Call to Actions:

  1. Please contact Coca-Cola, and urge them to commit to a meaningful animal welfare policy.
  2. Spread the word! Share this page with your social network.


Recipients

  • Clyde Tuggle

Contact

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Message

Please strengthen your animal welfare policy and end sponsorship of all rodeos

Dear [Decision Maker],

I am writing to respectfully request that your company strengthen its animal welfare policy and end sponsorship of all rodeos. It is time to commit to a meaningful animal welfare policy that does not promote animal cruelty.

While Coca-Cola's current animal welfare policy states it does not "typically" provide corporate-level sponsorship support to "any activities that harm animals," its sponsorship history proves otherwise. Coca-Cola has been a premier sponsor of the Houston Livestock Show and Rodeo for 84 years. Likewise, it has been a recurrent sponsor of the Cheyenne Frontier Days Rodeo, which has been repeatedly exposed as being one of the most violent rodeos in the country. Additionally, Coca-Cola is a sponsor of Reno Rodeo, Pendleton Rodeo, Southern Miss Coca-Cola Classic Rodeo and California Rodeo Salinas, among others.

Rodeo events such as steer wrestling, bareback horse and bull riding, calf roping, and steer roping are detrimental to the animals' health and well-being. Calves are often maimed or even killed in roping events, while normally docile animals are often physically provoked into displaying "wild" behavior for the entertainment of the crowd. Electrical prods, bucking straps and spurscruel devices that cause extreme painare often used to achieve the desired performance. Animals exploited in rodeos are neither protected under the federal Animal Welfare Act, nor under many state anti-cruelty laws. Rodeos are dangerous, and sometimes deadly, for both animals and humans. While the humans participating in rodeos voluntarily accept the danger, the animals have no choice.

I ask that you listen to the wishes of your consumers and the public at large, and strengthen your current animal welfare policy by promising to no longer provide any sponsorship to activities that harm animals. Please stop sponsoring rodeos and help end this cruel spectacle.

Thank you for your consideration.

Sincerely,
[Your Name]
[Your Address]
[City, State ZIP]