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Tell Congress to Oppose the DAIRY PRIDE Act

Tell Congress to Oppose the DAIRY PRIDE Act

Name: Defending Against Imitations and Replacements of Yogurt, Milk, and Cheese to Promote Regular Intake of Dairy Everyday (DAIRY PRIDE) Act

Bill Number: HR 778/S 130

Americans are drinking 37% less milk today than they did in 1970, and plant-based milk sales have surged to $1.4 billion from $900 million in just four years. The well-funded dairy industry, threatened by this alternative milk market, is striking back. They claim that soy, coconut, almond and rice products that are labeled as “milk” or “yogurt” are misleading consumers into thinking that they are actually consuming cow’s milk and are demanding that this practice be stopped.

This legislation is intended to slow down the development of milk alternatives, while raising the cost of repackaging and relabeling on to consumers. At the same time, it ignores the suffering of dairy cows that has driven compassionate consumers away from the consumption of traditional “milk” products.


Call to Actions:

  1. Please contact your U.S. Representative and Senators, and urge them to OPPOSE this legislation.
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Oppose the DAIRY PRIDE Act

Dear [Decision Maker],

I am writing to urge you to oppose the "DAIRY PRIDE Act," which would needlessly require companies that sell plant-based dairy products such as soy, almond and coconut milks to relabel their products without the words "milk," "cheese" or "yogurt."

The legislation claims that labeling plant-based products as "milk" is misleading to consumers, despite the fact that they are clearly labeled as containing something other than cow or goat's milk. Relabeling these products would require the industry to repackage and relabel its products, raising the costs to consumers and perhaps making them less competitive against milk from cows.

Today, Americans are drinking 37% less milk than they did in 1970. This is not because of mislabeling or misleading information as the DAIRY PRIDE Act implies, but rather because consumers--based on health, allergies and concerns for the environment and animal welfare--are consciously choosing to purchase products that do not come from animal secretions,

Please vote "NO" on this special interest legislation to promote the dairy industry and respect the desire of U.S. consumers to purchase alternatives to animal dairy products.

Thank you for your consideration.

[Your Name]
[Your Address]
[City, State ZIP]