Cause Marketing

  Thank you for your interest in supporting the Rainforest Alliance through a cause marketing collaboration. As a first step, we invite you to complete this online form. Once we receive your completed questionnaire, a Rainforest Alliance staff member will contact you within 7-10 business days to follow up on your application.

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If you respond and have not already registered, you will receive periodic updates and communications from Rainforest Alliance.

 

 

What's this?

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Question - Required - Where will the product be sold? Please check all that apply:
Please make between 1 and 4 selections from the choices below.

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Question - Required - Where will the product be available for purchase? Please check all that apply:
Please make between 1 and 5 selections from the choices below.

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Donation Arrangements

The Rainforest Alliance engages in cause marketing relationships that provide financial support for the organization.  With rare exceptions, cause marketing promotions benefiting the Rainforest Alliance are structured as follows:

Guaranteed minimum donation of $40,000 or more for total products sold in a national campaign.  Guaranteed minimum donation of $100,000 or more for total products sold in an international campaign, i.e. more than one country.  The minimum donation will vary depending on a number of factors including, but not limited to:  duration of the campaign, volume of sales, physical location of the campaign (number of countries), marketing plan and visibility of the Rainforest Alliance name and/or marks.

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Compliance with Cause Marketing Regulations and Applicable Laws

The Rainforest Alliance requires that all cause marketing relationships enter into a mutually agreed upon contract in advance of any promotion.

The Rainforest Alliance recognizes that all cause marketing relationships that benefit the organization are subject to regulations set forth by the Better Business Bureau (www.bbb.org/us/charity-standards) as well as commercial co-venturer (CCV) laws throughout the United States and abroad.  It is the responsibility of the businesses with whom we engage in a cause marketing relationship to comply with all applicable state commercial co-venture laws or the equivalent of these laws outside the United States. 

As set forth by commercial co-venture regulations, the Rainforest Alliance requires full disclosure to the consumer regarding the parameters of the cause marketing relationship and donation being made to the organization.  The Rainforest Alliance will provide businesses with whom we have a cause marketing relationship clear, unambiguous language describing the promotion and the donation.

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