Support Our Kids’ Health!

Now more than ever, parents are looking for connection and parenting information online and through social media. However existing online parenting resources are primarily Eurocentric and in English, and many are not evidence-based. Families from marginalized communities have unique needs that are not being met with existing resources. Research indicates that when individuals in marginalized communities receive health information from professionals who share their lived experience - including racial identity and language - there is greater trust, uptake and application of health information into positive health behaviours.

To address this gap, we created Our Kids' Health, a free, culturally-congruent parent support resource delivered through social media and co-designed using community-based participatory methods for 10 different cultural linguistic groups. These include: Punjabi Kids’ Health, Tamil Kids’ Health, Hispanic Kids’ Health, Filipino Kids’ Health (in Tagalog), Black Kids’ Health (in English only), Mandarin Kids’ Health, Cantonese Kids’ Health, Arabic Kids’ Health, Ukrainian Kids’ Health and Inuit Kids’ Health (in Inuktitut). We provide online parenting resources through infographics and videos delivered by regulated health or educational professionals in both English and the other target language.

Your donation will help us:

  • Bring evidence-based health information to those who need it most
  • Create free open access parenting information for different cultural linguistic groups.
  • Continue to create more than 100 videos and infographics a year responding to communities’ values and needs.

The impact of our work has already been felt in many communities. But we still want to help more people in more communities, so please donate now.