REACHING OUT IN A NETWORKED WORLD
Expressing Your Congregation's Heart and Soul
LYNNE M. BAAB
The Alban Institute
ISBN/Prod. Code: 978-1-56699-368-5
Baab tackles the subject of how congregations communicate their story and identity in the postmodern world of Web sites, blogs, and projection screens. ” —Anthony B. Robinson, Christian Century
A congregation communicates its heart and soul through words, photos, actions, programs, architecture, decor, the arts, and countless other aspects of congregational life. In Reaching Out in a Networked World, communications expert and pastor Baab examines technologies such as websites, blogs, online communities, and desktop publishing. She demonstrates how a congregation can evaluate these tools and appropriately use them to communicate its heart and soul, to convey its identity and values both within and outside the congregation.
Baab urges congregation leaders to reflect on the way they communicate. The recent explosion in communication technologies offers many new ways to present values and identity, but no one has much experience thinking about how best to use these tools. Baab seeks to help leaders use these new technologies with more precision, flair, and consistency.
LYNNE M. BAAB is a Presbyterian minister and author of six books and a Bible study guide. She recently completed a Ph.D. in communication at the University of Washington. She lives in Dunedin, New Zealand, where she is a lecturer in pastoral theology at the University of Otago.